Details
Synopsis
In this chillingly fascinating science history, anthropologist Rebecca Lemov showcases the work of 20th-century researchers who, in experiments intended to assess, understand, and modify human behavior, employed methods (drugs, electroshock, surgery, etc.) which by today’s standards would be considered drastic and unethical. Further, she argues that the theories and practices which developed from that experimentation still influence contemporary society, particularly in the strategies utilized by corporations to control our buying habits.
| Size | | Length: | 291 pages | | Height: | 9.8 in | | Width: | 6.3 in | | Thickness: | 1.2 in | | Weight: | 19.2 oz |
Industry Reviews
"The greatest strength of Lemov's book is that she doesn't only describe the scientific efforts to engineer the brain, she describes the scientists who organized the experiments. They are a sad bunch....As for today's white lab coat types who are trying to reshape the brain through drugs and neuroscience, Lemov has me looking at them in a new and much more skeptical way."
(02/12/2006)
"[Lemov's] historical argument is both eye-opening and persuasive."
(11/14/2005)
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