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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
(Hardcover, 2007)

Author: James A. Narus, James C. Anderson Jr., Nirmalya Kumar
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Format: Hardcover
ISBN-10: 1422103358
ISBN-13: 9781422103357
Nov 2007
Publisher: Harvard Business School Pr
219 pages
Language: English
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Size
Length:219 pages
Height:9.5 in
Width:6.3 in
Thickness:1.0 in
Weight:16.0 oz


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