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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You
(Paperback, 2001) Other Editions...

Author: Malcolm Gladwell, Seth Godin

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Format: Paperback
ISBN-10: 0786887176
ISBN-13: 9780786887170
Oct 2001
Publisher: Hyperion Books
234 pages
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Edition: 1
Language: English
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Size
Length:234 pages
Height:7.3 in
Width:5.5 in
Thickness:0.8 in
Weight:8.0 oz

Industry Reviews
"Stripped of its internal promotion, its nifty language about intellectual promiscuity and its dedication to 1960s venture capitalist Jerry Colonna, UNLEASHING THE IDEAVIRUS comes down to this: Create a Zen, a contemplative beatitude, for your product and then let the world rotate in joy. Spin the prayer wheels and generate karma for the thing and then get filthy rich. For those who religiously read Wired, UNLEASHING THE IDEAVIRUS offers useful advice."
Globe and Mail (Toronto) - Andrew Allentuck (05/25/2001)


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