Details
Synopsis
In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co-founders Sergey Brin and Larry Page, Battelle describes the entrepreneurial vision, technical magic, and marketing strategies that drove the phenomenon to the top, placing his story within the larger context of the competitively hot mix of smart and aggressive people working toward the same goal, all rivals and sometimes partners. Most importantly, Battelle explains clearly how search engines work. Google has changed the way people look things up, it has certainly changed business, and its name has entered the common parlance as a much-used active verb.
| Size | | Length: | 311 pages | | Height: | 9.0 in | | Width: | 6.0 in | | Thickness: | 1.0 in | | Weight: | 18.4 oz |
Industry Reviews
"This is an excellent, thought-provoking book."
Booklist - Mary Whaley (09/15/2005)
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