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The Predictably Irrational
(Audio, 2009)
Author: Dan Ariely
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Synopsis
MIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clearly shows, are often the result of a storm of emotional, social, and seemingly erroneous factors and factoring. He identifies the mistakes we make (and make again and again), and he explains why we do so. Ariely's examples are drawn from common experiences, such as overeating at a buffet or choosing a mate, and he backs up his insights with references to research. Selected by the New York Times Book Review as a Notable Book of 2008.
Industry Reviews
"[A] sly and lucid book....[Ariely] is good-tempered company...and crystal clear about all he describes....PREDICTABLY IRRATIONAL is a far more revolutionary book than its unthreatening manner lets on."
(03/16/2009)
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