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The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
(Paperback, 2007)

Author: Steven Levy

In this study of yet another revolutionary product/invention from Apple, Newsweek writer Steven Levy...
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Format: Paperback
ISBN-10: 0743285239
ISBN-13: 9780743285230
Sep 2007
Publisher: Simon & Schuster
296 pages
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Language: English
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Synopsis
In this study of yet another revolutionary product/invention from Apple, Newsweek writer Steven Levy tells how the iPod came to be, and how it is impacting American cultural life and business. With unprecedented access to Apple and its staff, Levy tells the story of the business and design decisions that went into the iPod, and why it broke out of the pack to lead the way over other MP3 players. He tells how Steve Jobs negotiated with the music companies for the iTunes Store, and how old technologies and entrenched ways of delivering entertainment content are falling by the wayside. The iPod opens up entirely new areas of entertainment, with profits for the corporations and pleasure for the consumer.

Size
Length:296 pages
Height:8.3 in
Width:5.5 in
Thickness:1.0 in
Weight:9.9 oz


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