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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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Synopsis
Consultants Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created a dictum that is; "sell more products to fewer customers." By following the authors approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what the product.
| Size | | Height: | 7.3 in | | Width: | 5.0 in | | Thickness: | 1.2 in | | Weight: | 12.0 oz |
Industry Reviews
"Book of the year."
catalog - Tom Peters
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