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The Numerati
(Hardcover, 2008)
Other Editions...
Author: Stephen Baker
"The Numerati" shows how a powerful new endeavor--the mathematical modeling of hum...
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$26.00
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Format: Hardcover
ISBN-10: 0618784608
ISBN-13: 9780618784608
Aug 2008
Publisher: Houghton Mifflin Harcourt
244 pages
Language: English |
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Details
Synopsis
"The Numerati" shows how a powerful new endeavor--the mathematical modeling of humanity--stands to transform everyone's daily life., In this captivating report, Stephen Baker reveals that the popularization of the Internet and cell phones has caused an exponential increase in the amount of data and statistics available about almost every person. Since computers have perfect memories, every website we visit and every phone number we dial is recorded somewhere in perpetuity, and all of those clicks and figures are available to anyone with the knowledge and determination to hunt them down. Baker investigates how this colossal amount of data is being used by corporations and marketers and what we can do to enforce standards of privacy as technology continues advance.
| Size | | Length: | 244 pages | | Height: | 8.5 in | | Width: | 6.0 in | | Thickness: | 1.0 in | | Weight: | 16.0 oz |
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