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The Naked Consumer: How Our Private Lives Become Public Commodities
(Paperback, 1994) Other Editions...

Author: Erik Larson

This title chronicles the wildly obsessive and frighteningly intrusive pursuit of the American consu...
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Format: Paperback
ISBN-10: 0140233032
ISBN-13: 9780140233032
Feb 1994
Publisher: Penguin Group USA
275 pages
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Language: English
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Synopsis
This title chronicles the wildly obsessive and frighteningly intrusive pursuit of the American consumer: how companies use spies, hidden cameras, computers, and even sonar and EEG machines to understand what makes shoppers tick. This study reveals the many facets of corporate America's modern marketing.

Size
Length:275 pages
Height:8.0 in
Width:5.3 in
Thickness:0.5 in
Weight:7.2 oz


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Other Editions

Hardcover, 1992 - $0.75 Save 96%

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