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Format: Hardcover
 ISBN-10: 0609609882
 ISBN-13: 9780609609880
 Oct 2002
 Publisher: Random House Inc
 181 pages
 Edition: 1
 Language: English |
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Synopsis Financial journalist Miniter debunks the popular misconception that bigger is better, citing that increased market share doesn't equal increased profitability. Using examples such as the Daimler Benz-Chrysler merger, MYTH OF MARKET SHARE proposes alternative theories of growth, outside bulking up, to increase profits.
| Size | | Length: | 181 pages | | Height: | 8.0 in | | Width: | 5.5 in | | Thickness: | 0.8 in | | Weight: | 10.4 oz |
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