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Format: Hardcover ISBN-10: 0609609882 ISBN-13: 9780609609880 Oct 2002 Publisher: Random House Inc 181 pages Edition: 1 Language: English * Actual items for sale may vary from the above information and image.  I own it

The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Hardcover, 2002) Author: Richard Miniter Best Price: $0.75 List Price: $18.95 (Save 96%) Wish List this product! Pre-order this product! Need help with this page? More items in: Brand New | Like New | Very Good | Good | Acceptable | All Conditions (9 in stock) Price Seller (Feedback) Comments Shipping Ships From $0.75 nosso (2353) 99% Hardback w/ dustjacket (M)   Media Mail Upgrade CA More info... $1.99 book_xpress (37) 84% MINT.   Media Mail Upgrade NV More info... $4.89 animal* (558) 94% 2002, Crown Business, HB. New, faint shelf/edge wear to DJ else unmarked,...   Media Mail Upgrade CA More info... $5.13 alibris (232647) 92% New 2002, Crown Business, HB. New, faint shelf/edge wear to DJ else... Media Mail ML* More info... $5.99 eugene2134 (209) 100% next day shipping Media Mail MI More info... $6.98 booklarder6ut9 (984) 87% Hardcover; Crown Brand NEW   Media Mail Upgrade IL More info... $7.00 avrit01 (284) 100% Hardbound, new with dust jacket Media Mail CA More info... $9.00 dave-in-nv (989) 98% Hardcover, with dust jacket, excellent references, ships next day   Media Mail Upgrade NV More info... $49.89 bennettbooksltd (655) 99% New with very slight shelf wear from time on shelf (like you'd see at a... Media Mail ML* More info... * ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location. Synopsis Financial journalist Miniter debunks the popular misconception that bigger is better, citing that increased market share doesn't equal increased profitability. Using examples such as the Daimler Benz-Chrysler merger, MYTH OF MARKET SHARE proposes alternative theories of growth, outside bulking up, to increase profits. Size Length: 181 pages Height: 8.0 in Width: 5.5 in Thickness: 0.8 in Weight: 10.4 oz Did you find errors in this product information? Submit a catalog update request now.

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