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Format: Hardcover

ISBN-10: 0609609882

ISBN-13: 9780609609880

Oct 2002

Publisher: Random House Inc

181 pages

Edition: 1

Language: English
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The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Hardcover, 2002)
Author: Richard Miniter

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List Price: $18.95 (Save 96%)
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About this Book
Synopsis
Financial journalist Miniter debunks the popular misconception that bigger is better, citing that increased market share doesn't equal increased profitability. Using examples such as the Daimler Benz-Chrysler merger, MYTH OF MARKET SHARE proposes alternative theories of growth, outside bulking up, to increase profits.

Size
Length:181 pages
Height:8.0 in
Width:5.5 in
Thickness:0.8 in
Weight:10.4 oz

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