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Format: Paperback

ISBN-10: 0395700132

ISBN-13: 9780395700136

Nov 1994

Publisher: Houghton Mifflin

379 pages

Illustrated

Language: English
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The Guerrilla Marketing Handbook (Paperback, 1994)
Author: Jay Conrad Levinson, Seth Godin

Best Price: $0.75
List Price: $19.95 (Save 96%)
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About this Book
Synopsis
This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity programs, from direct mail to billboard advertising, and presenting anecdotes, contact names, addresses, graphics, rules of thumb, and more.

Size
Length:379 pages
Height:10.0 in
Width:8.3 in
Thickness:1.2 in
Weight:32.8 oz


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