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Format: Paperback
ISBN-10: 0395700132
ISBN-13: 9780395700136
Nov 1994
Publisher: Houghton Mifflin
379 pages
Illustrated
Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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Synopsis
This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity programs, from direct mail to billboard advertising, and presenting anecdotes, contact names, addresses, graphics, rules of thumb, and more.
| Size | | Length: | 379 pages | | Height: | 10.0 in | | Width: | 8.3 in | | Thickness: | 1.2 in | | Weight: | 32.8 oz |
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