Details
Synopsis
This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity programs, from direct mail to billboard advertising, and presenting anecdotes, contact names, addresses, graphics, rules of thumb, and more.
| Size | | Length: | 379 pages | | Height: | 10.0 in | | Width: | 8.3 in | | Thickness: | 1.2 in | | Weight: | 32.8 oz |
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