Details

| Size | | Length: | 256 pages | | Height: | 8.8 in | | Width: | 5.8 in | | Thickness: | 0.5 in | | Weight: | 10.4 oz |
Industry Reviews "…argues cogently that what sponsors are doing is not, as many still believe, distributing patronage, but buying and exploitable marketing property." (<i>Admap</i>, April 2004)
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"...a valuable challenge to assumptions..." (<i>Research</i>, January 2004)
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