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| Size | | Length: | 229 pages | | Height: | 8.3 in | | Width: | 5.3 in | | Thickness: | 0.8 in | | Weight: | 7.2 oz |
Industry Reviews
To become an E-Myth manager, it's essential to know what you want, to discover your "Primary Aim," asserts Gerber in this sequel to The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. He spells out what he thinks is needed: the E-Myth manager should have an entrepreneurial mind-set, be committed to making choices and must exercise full accountability. Some managers, he maintains, are on autopilot. He sets forth seven steps to establish a conscious organization in which conscious people can find meaning and success. The conscious organization manifests its vision through a high sense of purpose, order, integrity and meaning. A revolution in the "idea" of management is essential, Gerber stresses, one that helps people grow beyond their perceived limitations. The underpinnings of the mind-set of E-Myth managers is to think of their company as a small business, no matter its size. E-Myth i.e., entrepreneurial myth has become a buzz word in the corporate world, with good reason as Gerber reaffirms here. (June)
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