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MuzeFormatDesc: Compact Disc
ISBN-10: 0743507053
ISBN-13: 9780743507059
Dec 2000
Publisher: Perseus Books Group
Abridged
Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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Synopsis
This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.
| Size | | Height: | 6.0 in | | Width: | 4.8 in | | Thickness: | 1.0 in | | Weight: | 10.4 oz |
Industry Reviews
"THE CLUETRAIN MANIFESTO is unique...in its refreshingly humanist orientation. Whereas many books attempt to analyze Internet phenomena in economic or cybernetic terms, the authors of THE CLUETRAIN MANIFESTO take an unabashedly narrative approach....[I]n a debate where the Internet economy is traditionally explicated in terms of 'value chains' and 'vertical integration,' this is a delightfully orthogonal point of view. Classicists and anthropologists have long declared storytelling the main event in human culture, but seldom has it been advanced as an issue of such immediate economic urgency. But the most striking feature of this book is its sheer exuberance. This isn't so much a scholarly, constructed, fussed-over opus as much as a collection of related broadsides colluding in a rollicking, tag-team pummel-fest of the (until recently) powers-that-be--or a giddy, extended riff on the end of an ice age."
Scoville
"Like most polemics, THE CLUETRAIN MANIFESTO has its limitations....Some of the ideas, while provocative, are nonsense....But for every wacky idea, there are 10 good, thought-provoking ones....If you are a raving radical about the Internet, you'll find the authors to be kindred spirits. Even if you re not, the book provokes new ways of thinking about business. It may even turn you into one of those radicals."
Context - Eric Nee (01/01/2000)
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