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Format: Hardcover
ISBN-10: 0375401571
ISBN-13: 9780375401572
Oct 1997
Publisher: Alfred a Knopf Inc
518 pages
Edition: 1
Language: English |
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Synopsis
The author argues that the world of business is in a permanent state of flux, so constant innovation is the only survival strategy for both individuals and organizations. This is designed as a handbook for turning any organization into an innovation machine.
| Size | | Length: | 518 pages | | Height: | 9.8 in | | Width: | 7.8 in | | Thickness: | 1.8 in | | Weight: | 40.8 oz |
Industry Reviews
Peters (The Pursuit of Wow! LJ 2/15/95) advances here a barrage of ideas on what it takes to succeed in an ever-changing marketplace. His book, derived from 60 or so iterations of his seminars, has a frenetic, almost attention-deficit quality, taking a decidedly McLuhan-like approach and, like McLuhan, proving prophetic and poignant even if, in the final analysis, it is wrong. A shrewd observer, Peters offers trenchant observations. For example, he gloms onto the interesting idea of great design as the corporate advantage over quality and price. This book will have wide appeal, and more than one organization will attempt to experiment with some of the author's theses. Recommended for all libraries. Steven Silkunas, SEPTA/FRONTIER, Lansdale, Pa.
Moore
Far from offering a systematic guide on how companies can sustain innovativeness, management guru Peters's scattershot excursion nevertheless yields potent insights and valuable nuggets. Splicing slides from his seminars with conversational text, this scrapbook combines splashy typography, attention-grabbing graphics, boxed insets and a high-energy delivery. Peters's freewheeling tour circles around 15 catchy "Big Ideas" for example, "Little things are the only things," "We are all Michelangelos," "Destruction is cool." He gives pith and point to concepts, using examples from industries such as computers, fast food, retail, hotels and airlines. The enemy, as he sees it, is "commoditization," the routinization of thinking or managing, a blight that undermines innovation and thwarts talent. His keen attention to the human element in organizational growth and change shines through as he stresses the importance of company decentralization, of product design, of empowering customers, of making corporate structures transparent. Some may find Peters's approach hectoring and his free-associational style at times maddening, yet his redefinition of innovation as a form of "strategic forgetfulness" makes this a primer no cutting-edge manager can afford to ignore. 200,000 first printing; Random House audio. (Nov.)
Lopate
In no small part, what American corporations have become is what Peters has encouraged them to be. . . . These days, the products that Peters writes about are almost all ephemeral. But, while people can make a film or write a book the 'networked' way, it's hard to see how to make cars or semi-conductor chips by that process. And that's the bigger problem with Peter's circles of innovation. Who invests in the production line? Who trains the people who run it? . . . What postmodern business visionaries tend to forget is that the corporation is actually a remarkably good model for bringing people together to make things in great quantities.
Annotation copyright H.W. Wilson Company.
Surowiecki
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