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Sway: The Irresistible Pull of Irrational Behavior
(Paperback, 2009)

Author: Ori Brafman, Rom Brafman

In this slim but compelling volume, business expert Ori Brafman and his psychologist brother Rom ana...
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Format: Paperback
ISBN-10: 0385530609
ISBN-13: 9780385530606
Jun 2009
Publisher: Doubleday
206 pages
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Language: English
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Synopsis
In this slim but compelling volume, business expert Ori Brafman and his psychologist brother Rom analyze the hidden but powerful forces that lead humans to make ill-informed decisions and to ignore empirical evidence in their everyday lives. Using memorable anecdotes and fascinating scientific studies, the Brafman brothers show how doctors make bad diagnoses and why President George Bush often had a tendency to ignore the facts. Readers will come away amazed at how oblivious many people are to their own irrational motivations.

Size
Length:206 pages
Height:8.0 in
Width:5.0 in
Thickness:0.8 in
Weight:6.4 oz


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