Details
Synopsis
In alternating voices, Paul Newman and his friend and co-founder A.E. Hotchner write about Newman's Own, the company they launched in the early 1980s to sell salad dressing in order to make money for charity. What began as a lark became an unexpected success, a corporation that has contributed millions of dollars of its profits to the environment, education, medical research, and other worthy projects, including their celebrated "Hole in the Wall Gang" camps for very sick children--which they write about extensively, and movingly. Ignoring the advice of marketing experts, the founders took an irreverent, playful approach, relying on common sense, instinct, and the good-natured exploitation of Newman's image to promote the company's products.
| Size | | Length: | 253 pages | | Height: | 8.5 in | | Width: | 6.3 in | | Thickness: | 1.5 in | | Weight: | 15.2 oz |
|
)
)
)
)
)
)
All rights reserved.
