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Raising the Bar: Integrity and Passion in Life and Business The Story of Clif Bar, Inc. A Journey Toward Sustaining Your Business, Brand, People, Community, and the
(Hardcover, 2004)
Author: Gary Erickson, Lois Ann Lorentzen
World traveler, mountain cyclist, jazz musician, and entrepreneur Gary Erickson shares the tale of c...
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LIST PRICE
$24.95
Save 96%
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Format: Hardcover
ISBN-10: 0787973653
ISBN-13: 9780787973650
Aug 2004
Publisher: Jossey-Bass Inc Pub
342 pages
Edition: 1
Language: English |
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Details
Synopsis
World traveler, mountain cyclist, jazz musician, and entrepreneur Gary Erickson shares the tale of creating his successful Clif Bar company, which he started from scratch in his mother's kitchen. With co-author Lois Lorentzen, Erickson has written a fascinating, action-packed tale that will act as a strong professional model and a fine personal example. Of particular interest to the aspiring business owner, RAISING THE BAR details the experience of rejecting a huge buyout offer, not only to maintain control of Clif Bar, but also to keep a tight hold on his own philosophies and beliefs. Loaded with entertaining stories from Erickson's adventurous life, and full of hope for society and for the planet, this book will act as an inspiration for any reader with an eye to the future of both.
| Size | | Length: | 342 pages | | Height: | 9.3 in | | Width: | 6.3 in | | Thickness: | 1.2 in | | Weight: | 24.8 oz |
Industry Reviews
"What makes this book [<i>Raising the Bar</i>] worth reading is that he's [Gary Erickson] as honest about his mistakes as his successes." (<i>Newsweek</i>, October 4, 2004)
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