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Format: Hardcover
ISBN-10: 159184021X
ISBN-13: 9781591840213
May 2003
Publisher: Penguin Group USA
145 pages
Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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Synopsis
Standing out amid a crowd of sameness is the Purple Cow, which in Godin's vocabulary signifies anything that separates you from the competition. PURPLE COW profiles some of the more outrageous strategies, used at companies ranging from Apple to Zespri International, that keep businesses at the forefront of their markets.
| Size | | Length: | 145 pages | | Height: | 7.8 in | | Width: | 5.5 in | | Thickness: | 0.8 in | | Weight: | 8.8 oz |
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