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Synopsis
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly., MIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clearly shows, are often the result of a storm of emotional, social, and seemingly erroneous factors and factoring. He identifies the mistakes we make (and make again and again), and he explains why we do so. Ariely's examples are drawn from common experiences, such as overeating at a buffet or choosing a mate, and he backs up his insights with references to research. Selected by the New York Times Book Review as a Notable Book of 2008.
| Size | | Length: | 280 pages | | Height: | 9.3 in | | Width: | 6.5 in | | Thickness: | 1.2 in | | Weight: | 19.8 oz |
Industry Reviews
"[A] sly and lucid book....[Ariely] is good-tempered company...and crystal clear about all he describes....PREDICTABLY IRRATIONAL is a far more revolutionary book than its unthreatening manner lets on."
(03/16/2009)
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