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Predictably Irrational: The Hidden Forces That Shape Our Decisions
(Hardcover, 2008) Other Editions...

Author: Dan Ariely

An evaluation of the sources of illogical decisions explores the reasons why irrational thought ofte...
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Format: Hardcover
ISBN-10: 006135323X
ISBN-13: 9780061353239
Feb 2008
Publisher: Harpercollins
280 pages
Language: English
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Synopsis
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Size
Length:280 pages
Height:9.3 in
Width:6.5 in
Thickness:1.2 in
Weight:19.8 oz

Industry Reviews
"[A] sly and lucid book....[Ariely] is good-tempered company...and crystal clear about all he describes....PREDICTABLY IRRATIONAL is a far more revolutionary book than its unthreatening manner lets on."
(03/16/2009)


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