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Permission Marketing: Turning Strangers into Friends, and Friends into Customers
Author: Seth Godin

(Audio Cassette, 1999) Other Editions...
This marketing handbook tells how to effectively reach consumers by breaking through the proliferati...
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MuzeFormatDesc: Audio Cassette
ISBN-10: 067104642X
ISBN-13: 9780671046422
Aug 1999
Publisher: Simon & Schuster
Language: English
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Synopsis
This marketing handbook tells how to effectively reach consumers by breaking through the proliferation of niche-oriented media and its deluge of messages. Encouraging advertisers to rethink the customer and producer dynamic, this practical guide offers techniques to help transition into a permission-based model--where the customer chooses to accept a marketer's message.

Size
Height:7.3 in
Width:4.8 in
Thickness:0.8 in
Weight:5.6 oz


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Other Editions

Hardcover, 1999 - $0.92 Save 96%
Audio, 2000 - $9.19 Save 54%

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