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Nudge: Improving Decisions About Health, Wealth, and Happiness
(Hardcover, 2008)

Author: Cass R. Sunstein, Cass Sunstein, Richard Thaler

Whenever we make a decision that later turns out to have negative results, inevitably we look back a...
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Format: Hardcover
ISBN-10: 0300122233
ISBN-13: 9780300122237
Apr 2008
Publisher: Yale Univ Pr
293 pages
Language: English
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Synopsis
Whenever we make a decision that later turns out to have negative results, inevitably we look back and see the obvious strengths of the options we passed over at the time. Wouldn't it be nice to be able to recognize those positive factors before making the decision? That is the concept behind NUDGE, which serves as an insightful introduction to the emerging science of "choice architecture," which employs behavioral data to improve our decision-making process. The key to making more successful choices is to try to identify the unseen risks and benefits beforehand. Having these useful bits of data and wisdom can provide the "nudge" we need to tip the scales towards a more fulfilling choice, and allow us to transform our lives for the better.

Size
Length:293 pages
Height:9.8 in
Width:6.5 in
Thickness:1.0 in
Weight:21.1 oz


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