 |
|
Format: Hardcover
ISBN-10: 0061197629
ISBN-13: 9780061197628
May 2007
Publisher: Harpercollins
300 pages
Language: English |
|
|
| * Actual items for sale may vary from the above information and image. |
|
|
|
|
* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
|
|
* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
|
 |
|
Synopsis
Todd Buchholz presents incisive portraits of 20th-century business greats who were, he makes clear, ahead of their time and who have much to teach us today: Walt Disney, McDonald's Ray Kroc , Estee Lauder, RCA's David Sarnoff, IBM's Tom Watson (Sr. and Jr.), and others. Buchholz mines their usually fascinating personal lives and early business struggles, and tells how they made their fame and fortune with new ideas, such as Disney's realization that entertainment-related products will maximize profits. All of this before the term "brand" was ever used. File under: we stand on the shoulders of giants.
| Size | | Length: | 300 pages | | Height: | 9.3 in | | Width: | 6.3 in | | Thickness: | 1.5 in | | Weight: | 18.4 oz |
Industry Reviews
"It is...a lovely read....The remarkable lives in NEW IDEAS FROM DEAD CEOS are more than enough to carry the reader along."
(06/27/2007)
|
|
|
Sell your stuff
)
)
)
)
)
)
)
)
All rights reserved.
