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Details
Synopsis Using basketball and Michael Jordan as prime examples, historian LaFeber investigates the issue of whether corporations like Nike use sports and sports personalities as cultural coercion in the global marketplace. The author warns of a negative backlash against America. A New York Times Notable Book for 1999.
Size
Height:
8.3 in
Width:
5.5 in
Thickness:
0.5 in
Weight:
8.0 oz
Publisher's Notes
First Line: "At the end of the twentieth century, Americans, their economy, and their culture seemed to dominate many parts of the globe."
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