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(Paperback, 1994) Other Editions...

Author: Ian Smith

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$34.95
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Format: Paperback
ISBN-10: 0750606681
ISBN-13: 9780750606684
Jan 1994
Publisher: Butterworth-Heinemann
Institute of Management Foundation
Language: English
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Series:Institute of Management Foundation

Size
Height:9.5 in
Width:6.5 in
Thickness:0.8 in
Weight:11.2 oz

Industry Reviews
Covers marketing planning, purchasing and supply, pricing, design and development of products and services, promotion, and achieving quality customer service. The orientation is British, but little is not also applicable in the US. No references. Annotation copyright Book News, Inc. Portland, Or.



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Other Editions

Paperback, 1997 - $8.36 Save 80%
Paperback, 2004 - $38.80 Save 13%

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