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(Paperback, 1997) Other Editions...

Author: Ian Smith

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$8.36

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Format: Paperback
ISBN-10: 0750633913
ISBN-13: 9780750633918
Jul 1997
Publisher: Butterworth-Heinemann
231 pages
Illustrated
Institute of Management Series
Edition: 2
Language: English
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Other Editions
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$8.36 Buy! alibris
(Feedback is 100,000 to 499,999) 98%
Attractive. Shows some signs of wear and is no longer fresh. Media Mail from ML* More info
$19.99 Buy! papatia1967
(Feedback is 1,000 to 4,999) 91%
Ex library book. Media Mail from IL More info

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$14.91 Buy! woodysbook
(Feedback is 10,000 to 24,999) 98%
Excellent customer service. May ship from alternate location depending on... Media Mail from ML* More info

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Details
Series:Institute of Management Series

Size
Length:231 pages
Height:9.0 in
Width:5.8 in
Thickness:0.8 in
Weight:13.6 oz

Industry Reviews
Covers marketing planning, purchasing and supply, pricing, design and development of products and services, promotion, and achieving quality customer service. The orientation is British, but little is not also applicable in the US. No references. Annotation copyright Book News, Inc. Portland, Or.



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Other Editions

Paperback, 1994 - $0.75 Save 97%
Paperback, 2004 - $38.80 Save 13%

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