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Format: Paperback
ISBN-10: 0750606681
ISBN-13: 9780750606684
Jan 1994
Publisher: Butterworth-Heinemann
Institute of Management Foundation
Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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| Details | | Series: | Institute of Management Foundation |
| Size | | Height: | 9.5 in | | Width: | 6.5 in | | Thickness: | 0.8 in | | Weight: | 11.2 oz |
Industry Reviews
Covers marketing planning, purchasing and supply, pricing, design and development of products and services, promotion, and achieving quality customer service. The orientation is British, but little is not also applicable in the US. No references. Annotation copyright Book News, Inc. Portland, Or.
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