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Format: Hardcover

ISBN-10: 025611319X

ISBN-13: 9780256113198

Jan 1995

Publisher: McGraw-Hill College

McGraw Hill/Irwin Series in Marketing

Language: English
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Marketing: Principles & Perspectives (Hardcover, 1995) Other Editions...
Author: Raymond W. Laforge, Thomas N. Ingram, William O. Bearden

Best Price: $1.75
List Price: $112.20 (Save 98%)
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About this Book
Details
Series:McGraw Hill/Irwin Series in Marketing

Size
Height:11.5 in
Width:9.0 in
Thickness:1.2 in
Weight:61.6 oz

Industry Reviews
This introductory text integrates ten key marketing perspectives, implements an IMC approach, and features comments from practicing marketers, including the president of Stuckey's. Color photos and illustrations, chapter learning guides, and sidebars highlight coverage of marketing's role in the organization, the global environment, consumer buying behavior, and marketing communications. Includes case studies, an appendix of mathematical and financial tools in marketing, a sample product marketing plan, and a glossary. Annotation copyright Book News, Inc. Portland, Or.

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