Details
| Size | | Length: | 337 pages | | Height: | 9.5 in | | Width: | 6.5 in | | Thickness: | 1.0 in | | Weight: | 23.2 oz |
Industry Reviews
McKenzie is a professor at the Graduate School of Management, University of California at Irvine, and Lee is a professor at the Graduate School of Business, University of Georgia. In well-written and detailed prose, they articulate their main concern "the crucial role incentives play in the control and development of any successful firm." They present the pros and cons of incentives as well as why and how they work and discuss in detail incentives for executives and workers and those used for marketing to consumers (frequent-flyer plans, discounts on new autos, etc.). They also investigate the importance of incentives in the global marketplace and methods for providing them. Many anecdotes and examples from the worlds of industry, academe, and sports (where incentives and bonuses play an increasingly heavy role) demonstrate how management uses incentives for profit and success. A good choice for large public and academic libraries. Steven J. Mayover, Free Lib. of Philadelphia
Kakutani
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