 |
|
 |
|
Made to Stick: Why Some Ideas Survive and Others Die
(Paperback, 2009)
Author: Chip Heath, Dan Heath
Sorry, this product is currently out of stock.
 Add to Wish List
|
You will be notified by email when someone lists this item for sale. |
|
|
|
|
|
|
|
Format: Paperback
ISBN-10: 0812974646
ISBN-13: 9780812974645
Aug 2009
Publisher: Random House Inc
304 pages
Reprint
Language: English |
|
|
|
|
|
|
Details
Synopsis
Brothers Chip and Dan Heath, inspired by Malcolm Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
Industry Reviews
"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review)
(10/16/2006)
"MADE TO STICK summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity.
But they've also learned their own most important lesson: They know that with ideas it's not the telling but the showing that counts, so they've filled their book with stories that illustrate their theories."
(02/23/2007)
|
|
|
|
Similar Items on eBay
|
|
All rights reserved.
