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Made to Stick: Why Some Ideas Take Hold and Otherscome Unstuck
(Hardcover, 2006)
Author: Chip Heath
Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities ...
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Details
Synopsis
Brothers Chip and Dan Heath, inspired by Malcom Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
Industry Reviews
"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review)
(10/16/2006)
"MADE TO STICK summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity.
But they've also learned their own most important lesson: They know that with ideas it's not the telling but the showing that counts, so they've filled their book with stories that illustrate their theories."
(02/23/2007)
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