Details
Synopsis
Brothers Chip and Dan Heath, inspired by Malcolm Gladwell's THE TIPPING POINT, examine the qualities that help ideas spread, thrive, and be remembered. Using a variety of anecdotes and psychological research, they define the fundamental characteristics of "sticky" stories, the ones that embed in our minds and play a role in the culture.
| Size | | Height: | 6.0 in | | Width: | 5.5 in | | Thickness: | 1.2 in | | Weight: | 8.8 oz |
Industry Reviews
"....an entertaining, practical guide to effective communication. Fun to read and solidly researched, this book deserves a wide readership." (starred review)
(10/16/2006)
"MADE TO STICK summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable--and the Heaths do the telling with beautiful clarity.
But they've also learned their own most important lesson: They know that with ideas it's not the telling but the showing that counts, so they've filled their book with stories that illustrate their theories."
(02/23/2007)
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