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LIST PRICE
$34.95
Save 82%
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Format: Hardcover
ISBN-10: 0471455164
ISBN-13: 9780471455165
Sep 2003
Publisher: John Wiley & Sons Inc
256 pages
Language: English |
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Details
| Size | | Length: | 256 pages | | Height: | 9.3 in | | Width: | 6.5 in | | Thickness: | 1.0 in | | Weight: | 16.0 oz |
Industry Reviews
"…He is challenging the conventions; coaching marketers to broaden our horizons; delivering a new set of solutions; thinking the unthinkable…" (<i>Interactive Marketing</i>, Vol 5, No 4, April/June 2004)
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These two marketing innovators provide effective and practical concepts and tools to help readers create new products and services based on thinking across rather than within markets. Understand the power of marketing creativity and how "lateral marketing" can expand thinking and profits. (Best Business Books 2003, <i>Library Journal</i>, March 15, 2004)
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All rights reserved.
