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Format: Paperback
ISBN-10: 0786881267
ISBN-13: 9780786881260
Apr 1996
Publisher: Simon & Schuster
Reprint
Language: English |
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Synopsis
Leadership, management, and motivational gurus prosper by finding new lessons in old places, and old lessons in new places. Like two sides of the same coin, both approaches define a long-established and highly popular publishing niche. "The Leadership Secrets of Attila the Hun," a runaway business bestseller in 1991, was an early example of the former. And Laura Beth Jones's "Jesus, CEO" is an example of the latter. The concept is hardly original. In 1925, a prominent advertising exectutive named Bruce Barton published a biography of Jesus entitled "The Man Nobody Knows". In the book, Jesus was presented as the "founder of modern business" and the apostles as the "greatest sales force in history," while the words of Jesus ("I must be about my Father's business.") served as the basis for the book's central thesis. Still, Jones's more recent entry brought the genre solidly into the modern era, calling forth a legion of imitators preaching leadership and management and using Jesus Christ as a model.
| Size | | Height: | 7.3 in | | Width: | 5.0 in | | Thickness: | 1.0 in | | Weight: | 11.2 oz |
Industry Reviews
Management consultant Jones draws on the leadership techniques of Jesus Christ to provide guidance tips on inspiring and managing others. (Apr.)
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