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Format: Paperback
 ISBN-10: 0072827033
 ISBN-13: 9780072827033
 Oct 2002
 Publisher: McGraw-Hill College
 471 pages
 Illustrated
 Language: English |
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Condition: Very Good Seller's Comments: Book Description Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies in the activities of organizations large and small--in all market spaces--that use the Internet to improve service to customers and increase organizational productivity. Lig
Full Description:
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