Details
Synopsis
Providing case studies, interviews, and historical context, this accessible executive-level guidebook for both online and traditional companies suggests management strategies that harness the power of Internet technology. It recommends cost-effective strategies for repackaging a product for different customers, managing intellectual property rights, developing long-term relationships with partners, and forging alliances with complementary businesses.
| Size | | Length: | 352 pages | | Height: | 9.8 in | | Width: | 6.5 in | | Thickness: | 1.2 in | | Weight: | 24.0 oz |
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