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Information Rules: A Strategic Guide to the Network Economy
(Hardcover, 1998)

Author: Carl Shapiro, Hal R. Varian

Providing case studies, interviews, and historical context, this accessible executive-level guidebo...
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Format: Hardcover
ISBN-10: 087584863X
ISBN-13: 9780875848631
Nov 1998
Publisher: Perseus Distribution Services
352 pages
Language: English
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Synopsis
Providing case studies, interviews, and historical context, this accessible executive-level guidebook for both online and traditional companies suggests management strategies that harness the power of Internet technology. It recommends cost-effective strategies for repackaging a product for different customers, managing intellectual property rights, developing long-term relationships with partners, and forging alliances with complementary businesses.

Size
Length:352 pages
Height:9.8 in
Width:6.5 in
Thickness:1.2 in
Weight:24.0 oz


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