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Information Rules: A Strategic Guide to the Network Economy
(Hardcover, 1998)
Author: Carl Shapiro, Hal R. Varian
Providing case studies, interviews, and historical context, this accessible executive-level guidebo...
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LIST PRICE
$38.00
Save 98%
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Format: Hardcover
ISBN-10: 087584863X
ISBN-13: 9780875848631
Nov 1998
Publisher: Harvard Business School Pr
352 pages
Language: English |
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Details
Synopsis
Providing case studies, interviews, and historical context, this accessible executive-level guidebook for both online and traditional companies suggests management strategies that harness the power of Internet technology. It recommends cost-effective strategies for repackaging a product for different customers, managing intellectual property rights, developing long-term relationships with partners, and forging alliances with complementary businesses.
| Size | | Length: | 352 pages | | Height: | 9.8 in | | Width: | 6.5 in | | Thickness: | 1.2 in | | Weight: | 24.0 oz |
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All rights reserved.
