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Synopsis
This title not only orients readers to the Internet by demonstrating how to apply the authors proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting business electronically. It is a definitive, A-to-Z guide that provides readers with everything from the practical use of software to explanation of Internet culture.
| Size | | Height: | 9.3 in | | Width: | 6.3 in | | Thickness: | 0.8 in | | Weight: | 14.4 oz |
Industry Reviews
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers. J. P. Miller, GSLIS, Simmons Coll., Boston
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