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Format: Hardcover
ISBN-10: 0130332712
ISBN-13: 9780130332714
Jul 2001
Publisher: Prentice Hall
617 pages
Illustrated
Edition: 7
Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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| Size | | Length: | 617 pages | | Height: | 10.3 in | | Width: | 7.5 in | | Thickness: | 1.2 in | | Weight: | 47.2 oz |
Industry Reviews
An MBA graduate-level and reference text for practitioners of international marketing. This revised and updated edition (fourth was 1989) includes new chapters on global market planning, the legal and regulatory environment, the financial framework and decisions, global segmentation, targeting and positioning, cooperation strategies and global strategic partnerships, and global marketing leadership and strategy implementation. There are also eight new cases. Annotation copyright Book News, Inc. Portland, Or.
Beauregard
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