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Format: Hardcover ISBN-10: 0139030239 ISBN-13: 9780139030239 Oct 1998 Publisher: Prentice Hall 639 pages The Prentice Hall Series in Marketing Edition: 6 Language: English * Actual items for sale may vary from the above information and image.  I own it

Global Marketing Management (Hardcover, 1998) Other Editions... Author: Warren J. Keegan Best Price: $1.17 List Price: $117.33 (Save 99%) Wish List this product! Pre-order this product! Need help with this page? (9 in stock) Price Seller (Feedback) Comments Shipping Ships From $4.07 tp71127 (1) 100% NO TEARS NO HIGHLIGHTS MINT CONDITION Media Mail MD More info... $4.25 delvov1202 (8) 100% Hardcover 6th edition. Brand new never read. Small signs of shelf wear... Media Mail CO More info... $7.50 americantext (1205) 97% 100% brand new, 6th Ed., never used, US HARDCOVER!, direct from publisher,...   Media Mail Upgrade WA More info... $10.00 doctorbifero (133) 100% Never used Media Mail IL More info... View all Brand New Items * ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location. (7 in stock) Price Seller (Feedback) Comments Shipping Ships From $4.88 quest-factory (1118) 100% Like New! Book in excellent conditions; only a few lines of highlights. Media Mail FL More info... $4.95 the*book*place (3316) 100% Very Good Condition. Reasonable light wear. Text has highlighting, but...   Media Mail Upgrade MO More info... $9.08 1upbooks (766) 99% Expedited shippping available! Hardly used!   Media Mail Upgrade MO More info... $17.50 smelldogg49 (147) 100% Like new. No markings, little highlighting. Media Mail CA More info... View all Like New Items * ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location. (8 in stock) Price Seller (Feedback) Comments Shipping Ships From $1.50 full_moon_book (3291) 98% Minor shelfwear, no defects. Media Mail MO More info... $2.95 bookbyte (104358) 96% SKU:139866 All orders shipped within 24 hours. 14 day money back guarantee   Media Mail Upgrade OR More info... $3.97 green_earth_books (3753) 97% Help save a tree. Buy all your used books from Green Earth Books. Read -...   Media Mail Upgrade OR More info... $7.45 bookgator2 (5599) 94% Very Good Condition! Great Buy! Media Mail ML* More info... View all Very Good Items * ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location. (3 in stock) Price Seller (Feedback) Comments Shipping Ships From $1.17 hippo_books (187082) 98% Your #1 source for used media - over 4,000,000 satisfied customers!...   Media Mail Upgrade GA More info... $1.17 owl-books (72344) 97% Used items at a great price! Come to OwlsBooks for all your media needs....   Media Mail Upgrade IN More info... $2.95 bookbyte (104358) 96% Some Writing/Highlighting;Small Tear on Spine;Frayed Corners. SKU:9695328...   Media Mail Upgrade OR More info... * ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location. Hardcover, 1995 - Buy it now for $0.75 (Save 99%) Hardcover, 2001 - Buy it now for $6.50 (Save 96%) Binding Unknown, 1989 - Buy it now for $0.75 Hardcover, 2009 - Not in stock. Add to Wish List Details Series: The Prentice Hall Series in Marketing Size Length: 639 pages Height: 10.5 in Width: 8.5 in Thickness: 1.2 in Weight: 49.6 oz Industry Reviews An MBA graduate-level and reference text for practitioners of international marketing. This revised and updated edition (fourth was 1989) includes new chapters on global market planning, the legal and regulatory environment, the financial framework and decisions, global segmentation, targeting and positioning, cooperation strategies and global strategic partnerships, and global marketing leadership and strategy implementation. There are also eight new cases. Annotation copyright Book News, Inc. Portland, Or. Beauregard Did you find errors in this product information? Submit a catalog update request now.

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