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Format: Hardcover

ISBN-10: 0130332712

ISBN-13: 9780130332714

Jul 2001

Publisher: Prentice Hall

617 pages

Illustrated

Edition: 7

Language: English
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Global Marketing Management (Hardcover, 2001) Other Editions...
Author: Mark C. Green, Warren J. Keegan

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List Price: $172.00 (Save 96%)
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Other Editions
Hardcover, 1995 - Buy it now for $0.75 (Save 99%)
Hardcover, 1998 - Buy it now for $1.17 (Save 99%)
Binding Unknown, 1989 - Buy it now for $0.75
Hardcover, 2009 - Not in stock. Add to Wish List
About this Book
Size
Length:617 pages
Height:10.3 in
Width:7.5 in
Thickness:1.2 in
Weight:47.2 oz

Industry Reviews
An MBA graduate-level and reference text for practitioners of international marketing. This revised and updated edition (fourth was 1989) includes new chapters on global market planning, the legal and regulatory environment, the financial framework and decisions, global segmentation, targeting and positioning, cooperation strategies and global strategic partnerships, and global marketing leadership and strategy implementation. There are also eight new cases. Annotation copyright Book News, Inc. Portland, Or.
Beauregard


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