Details
Synopsis
The author guides managers back on track and explains how companies that focus on core products and get rid of extraneous, energy-wasting areas, are the most successful. With examples from a variety of industries, Ries reveals which corporations are focused--such as Volvo and McDonald's--and predicts the kind of corporate thinking that is destined to fail--such as new developments at Kodak that veer off from photography. 'Focus' defines a new standard for corporate competitiveness, explaining how all companies, large or small, can be their best.
| Size | | Length: | 304 pages | | Height: | 9.8 in | | Width: | 6.8 in | | Thickness: | 1.2 in | | Weight: | 22.4 oz |
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