Details

| Size | | Length: | 173 pages | | Height: | 9.3 in | | Width: | 6.3 in | | Thickness: | 0.5 in | | Weight: | 11.2 oz |
Industry Reviews The authors describe how to prepare for a focus group, create a moderator's guide, select a setting, and analyze the results. Each chapter contains numerous procedural tables as well as end-of- chapter applications for performing trial runs of the techniques discussed. Paper edition (5893-5), $19.95. Annotation c. by Book News, Inc., Portland, Or. Reference & Research Book News (08/01/1996)
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