Details
| Size | | Length: | 208 pages | | Height: | 11.3 in | | Width: | 9.0 in | | Thickness: | 1.0 in | | Weight: | 34.4 oz |
Industry Reviews
"...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples...." (Brandchannel.com, June 2004)
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"The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (<i>Design Issues</i>, 4/1/2004)
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"Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director." (uk.internet.com, 8 April 2003)
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"Wheeler has created a voice, which is at the same time relaxed, authoritative, and informative. It's not a book necessarily read cover-to-cover: it's a very scanable book, organized by spreads. So it is easy to use- increasing its value as a reference book. And finally, the book is thoroughly visual- not just showing photographic examples of branding but employing charts and type layouts that use design to case the conveyance of information as well." (<i>Communication Arts</i>, May/June 2004)
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