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Format: Hardcover
ISBN-10: 0743226143
ISBN-13: 9780743226141
Feb 2003
Publisher: Simon & Schuster
288 pages
Illustrated
Language: English |
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Synopsis
CYCLES offers a new perspective on the baby boomers as consumers, arguing that this unique population isn't displaying the same slowdown, specifically in terms of spending, that previous generations have. Dychtwald, a business consultant, sheds some light on what this older, wiser buying public is after and how companies can continue to keep these older Americans as customers.
| Size | | Length: | 288 pages | | Height: | 9.3 in | | Width: | 6.5 in | | Thickness: | 1.0 in | | Weight: | 16.8 oz |
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