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Synopsis
In this examination of American cultural relics, such as Absolute Vodka ads, fast food items, and TV sitcoms, author Daniel Harris illustrates the relationship between consumers and the advertising world. In doing so, he reveals the psychology of consumers, highlighting their unconscious motivations for purchasing specific products.
| Size | | Height: | 7.5 in | | Width: | 5.5 in | | Thickness: | 1.2 in | | Weight: | 15.2 oz |
Industry Reviews
"Unfortunately, [the author's] unrelenting negativism undercuts his arguments and makes for arduous reading."
Publishers Weekly (04/03/2000)
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