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Format: Hardcover
 ISBN-10: 013091360X
 ISBN-13: 9780130913609
 Jun 2001
 Publisher: Prentice Hall
 549 pages
 The Prentice Hall International Series in Marketing
 Edition: 5
 Language: English |
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Condition: Like New Seller's Comments: This book is about buying, having and being. This book talks about the consumers as individuals,as decision makers,in the marketplace and more- the only flaw with the book is e cover page had a tear and is now taped- the price is right!
Full Description:
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